Surgical masks are worn in Japan for many reasons: preventing sickness in oneself; avoiding spreading of sickness to others; warmth; increasing privacy; reducing unwanted social interaction; fashion; and precluding the need to wear makeup. In 2003, medical supply maker Unicharm released a new cheap, disposable, effective mask for hay fever sufferers, launching a boom in mask popularity. Kabukicho entertainment and neon red-light district at night in Shinjuku ward, Tokyo, Japan. Kabukicho was named from late-1940s plans to build a kabuki theater which never happened.
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